Effective Oct. 5, 2023, The Standard adjusted rates and increased discounts for their fully underwritten Platinum Advantage.
Lower Rates
The Standard has reduced Platinum Advantage rates for many occupations. You’ll see more competitive rates for men ages 41 and up for non-medical classes (5A, 4A, 3A, 2A, B and A). Plus, state-specific pricing has been introduced, which allows The Standard to offer more competitive rates in many states. Rates will decrease by an additional 5% in 18 states and will increase in six. See the full list of state-specific rate changes below.
| State-Specific Rate Changes |
| 5% Lower |
5% Higher |
10% Higher |
| CT, DE, GA, IA, IL, IN, KY, MA, MD, MN, NC, NE, OH, PA, SC, TN, TX, WI |
NV, OR, RI, WA |
AZ, NY |
Please note these changes are not yet available in NY, FL, CA, SD, ND, WY, MT or SC.
Additionally, we’ve increased rates for the Cost of Living Adjustment rider and 3D occupation classes
New and Bigger Discounts
The Standard increased their Preferred Occupation Discount* to 20% to enhance competitiveness for professional and executive occupations and have added a new 5% eApply Discount.* With quick fill-and-sign features and built-in checks, the eApp and Electronic Medical Questionnaire help applicants apply for individual disability insurance quickly and avoid time-consuming errors.
All this means applicants can now combine discounts for up to 50% off Platinum Advantage! Check out the IDI Premium Discounts flyer to see the huge savings you can offer your clients.
Transition Rules for the new premium rates, new eApply Discount and increased Preferred Occupation Discount can be found here.