Jim Farden

Jim Farden

Jim Farden, CLU, RHU
323.441.6302 | jfarden@truluma.com

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Jim joins Truluma with over 30 years of experience in the DI industry, helping producers and firms grow their IDI business. Jim has been a Regional Executive Benefit Consultant as well as a Senior Group Representative with major DI carriers, and most recently spent 16 years managing Principal’s Southern California territory as a DI Regional Vice President.

Jim is a recognized leader in the DI industry. He’s served on many boards of directors, published numerous expert articles, and is frequently featured as an event speaker on DI-related topics.

What’s your favorite activity? Planning my next vacation!
What’s your favorite place in the world? Anywhere out of Palm Springs during the summer.
Random fact about me: I’m a baseball fanatic and have a goal of visiting all 30 US baseball parks – I’ve checked off over half already!